What’s in a Name Badge? BMRB Survey Tells All

What’s in a Name Badge? Survey tells all

Research* proves that good customer service can be achieved by simply “wearing a badge”.

Among well known, blue-chip companies such as British Airways, fcuk and Pizza Hut, surveys have shown that if their staff wear name badges, then their outlets will be favoured and frequented more often by shoppers than those stores or outlets with staff who don’t wear name badges.

Emily Brouder, Marketing Manager at BIG commented on the survey results, noting that, “Companies operating in a customer facing environment should take note. In particular with retail stores that opt for a no uniform policy, a professionally designed, great looking badge will be appreciated by the public, as it puts the customer at ease and ensures the service is personable. Just by knowing that something as simple as a name badge has such an impact on customer satisfaction is very important for the retail industry.”

For retail companies operating within customer facing environments, it solidifies and reaffirms what most competent managers already know. Customer expectations have changed and we are now at a time, where customer interactions, their loyalty and retention are quite possibly the most important aspects of running a successful and profitable operation, alongside gaining new business. This survey appears to have unequivocally confirmed that staff name badges are a low-cost, effective way of winning premium “brownie points” with customers.”

The survey further revealed that 82% of the respondents prefer to see a first name, followed by a job title (73%) and the last name (59%).

And 50% of the same respondents felt that the most important reason for staff wearing a name badge in a customer-facing environment was to enable the customers to clearly identify the members of staff.

In a damning final response, 79% said that not being able to identify a member of staff was simply ‘poor customer service’.

Notes:

*The research was commissioned by BIG Badges and conducted in the UK by BMRB, a division of BMRB International.

BIG is Europe’s largest dedicated supplier of high quality name and ID badges and custom lanyards, business cards and customised jewellery.

The BIG product range includes permanent employee ID name badges for customer facing staff and professional, re-usable name badges and lanyards for conferences and events.

Our BIG badge solutions:

• suit all your people and the places they work in

• communicate with your customers effectively, clearly putting a name to a face for them

• are high-impact and memorable

• protect and enhance your corporate identity and brand

• offer you a highly flexible range of styles, sizes, materials and finishes

• meet your needs, budget and timeline, saving you time, money and hassle

• give a choice of fastenings, making them comfortable, safe and secure.

BIG have over 20 years’ experience and produce more than two million name badges and 13 million business cards each year.

BIG is part of the Brady Corporation.

About the Author

Work for BIG Badges, the UK and Europe’s premier badge supplier that specialises in the customer facing (retail and high street) and events & conferences market and has supplied millions of badges and business cards worldwide. Manages article writing, our social media presence and more!

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